As reported by AppleInsidier, this year’s meetup was in Florida, where the IAB — which includes participants from other Big Tech companies like Google and Meta — expressed concerns over Apple’s lack of transparency regarding app tracking.
According to David Cohen, Apple is displaying double standards, as users can choose to allow or deny third-party apps any tracking rights, but pre-installed apps get a free pass, labeling what they do in the background as “personalization”.
Can you be sure that none of these Apple-branded apps aren’t tracking you all the time?
David Cohen went on to give an example of what he means. Some time ago, the IAB was involved in providing feedback to Apple, regarding its Limit Ad Tracking (LAT) feature, introduced in 2014 with iOS 10. The Bureau implored Apple not to use vague language in such sensitive settings, but from the CEO’s point of view, Apple simply shrugged things off with a simple “Thanks for the feedback”.
Apple has yet to respond in any way to the IAB’s allegations. The company has, however, gone on record, claiming that it won’t use tracking options to create an uneven playing ground. That being said, the numbers show that Apple’s ad business is growing, while others are seeing diminishing returns, which is exactly why David Cohen has his eyes set on Apple.
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