• The Lab, which is a five-week digital programme, is designed to assist rising mobile-gaming enterprises broaden their choices and develop their companies.
• The launch marks Google’s dedication to serving to speed up the digital gaming business in Pakistan.
• “We see a huge opportunity today to support emerging local developers and help them expand their offerings to an international audience,” says regional director.

KARACHI: Google on Friday has announced that it has launched its first Gaming Growth Lab in Pakistan. 

The Lab, a five-week virtual programme is designed to help emerging mobile-gaming enterprises expand their offerings and grow their businesses. The launch marks Google’s commitment to helping accelerate the digital gaming industry in Pakistan, according to a statement issued by Google. 

Pakistan’s gaming ecosystem — comprising many gaming studios and developers of gaming technologies — has been gaining great recognition both domestically and internationally.

Speaking about the initiative, Google’s Regional Director, Pakistan, Bangladesh, and Sri Lanka, Farhan Qureshi said: “We see a huge opportunity today to support emerging local developers and help them expand their offerings to an international audience. Through the Gaming Growth Lab, we will offer access to our products and platforms, like Cloud, Ads, AdMob and Play, as well as provide mentoring sessions and workshops to help nurture and grow these enterprises.”

The Gaming Growth Lab program is constructed on 4 core pillars:

DREAM: Insights on the gaming ecosystem and world progress alternatives.

DEVELOP: Entry to Google’s cloud options and know-how to construct user-friendly apps.

DRIVE: Training on progress and monetization fashions, together with consumer acquisition methods.

DATA: Data of knowledge and measurement via instruments like Google Adverts and Firebase to assist firms obtain data-driven progress.

The programme shall be delivered in each English and Urdu. It’ll begin on March 1. 

organisations and particular person candidates can apply from now till February 11.