India annoyed after big brands support Kashmir on social media



2022-02-08 16:11:00

Professional-Kashmir social media posts by KFC, Hyundai, and different world brands have sparked uproar in India. — AFP

NEW DELHI: Professional-Kashmir social media posts by KFC, Hyundai, and different world brands have sparked uproar in India, with diplomats saying Tuesday that the controversy had prompted an apology from a international authorities.

This 12 months, a number of Pakistan-based social media properties linked to a number of the world’s largest company names used the event to proclaim their very own messages of support for Kashmir on February 5, which is well known as Kashmir Day. A number of American fast-food chains and South Korea’s Hyundai additionally joined.

“Let us remember the sacrifices of our Kashmiri brothers and stand in support as they continue to struggle for freedom,” a Twitter account related to the automaker’s Pakistan operations posted on Sunday.

India mentioned Tuesday that its ambassador to South Korea had instantly sought a proof from Hyundai at its Seoul headquarters.

Overseas minister Subrahmanyam Jaishankar additionally spoke along with his South Korean counterpart Chung Eui-yong to convey “strong displeasure” over the cellphone, in accordance with an Indian readout of the dialogue.

Chung “conveyed that they regretted the offence caused to the people and Government of India by the social media post,” ministry spokesman Arindam Bagchi mentioned in a press release.

Hyundai issued a press release to distance itself from the Twitter account, which it mentioned was operated by an organization accomplice.

“We deeply regret any offense caused to the people of India by this unofficial social media activity,” it mentioned on Tuesday.

Pakistan-based social media properties linked to Pizza Hut, KFC and Domino’s Pizza had been amongst these additionally posting messages to mark the Kashmir vacation, prompting boycott calls amongst incensed Indian social media customers.

The posts had been later deleted and a number of other brands later issued apologies elsewhere.

KFC’s India arm expressed regret for a put up that appeared “on social media channels outside the country” in a tweet on Monday.

“We honour and respect India, and remain steadfast in our commitment to serving all Indians with pride,” it added.

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