The news reached the masses via a tweet by Arielle Nissenblatt of SquadCast.fm, and included some preliminary information as to how the feature would work, including that YouTube Music would stream podcasts even when the user’s screen is locked. Additionally, Alban Brooke of Buzzsprout tweeted additional information regarding the announcement, which included the fact that the podcast experience on YouTube Music will be audio-first and will aim for “unifying the audio and video experience,” allowing users to begin listening to a podcast on one device before continuing it on another.
Kai Chuk, Head of YouTube Podcasting, just announced that podcasts are coming to YouTube Music.
– audio first experience
– background listening
– library controls
— Alban NYC for Hot Pod Summit (@AlbanBrooke) February 23, 2023
In an email to 9to5Google, Google confirmed all the above and clarified that YouTube Music will only support podcasts in the United States for the time being. Furthermore, Google added that creators will be able to upload their audio podcasts via RSS “later this year.”
We will soon start to bring both audio and video-first podcasts to YouTube Music for users in the US, making podcasts more discoverable and accessible, with more regions to come. This will help make the podcasts that users already love on YouTube, available in all the places they want to listen.
We’re also rolling out podcast creation in YouTube Studio, making it easier for Creators to set their videos as podcasts. Podcast playlists will be eligible for current and upcoming podcast features on YouTube, such as eligibility for youtube.com/podcasts, podcast badging, and inclusion in the YouTube Music app.
The announcement went on to state that YouTube will make suggestions for podcasts to users based on the types of content that user typically listens to and that YouTube Channels may in the future have a tab specifically designated for podcasts. Additionally, YouTube clarified that the music rights for podcasts will be the same as those for videos.
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